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Dreyfus Announces iPad Launch as Investment Solutions Tool at Annual National Sales Meeting

Aim to Provide Increased Quality of Service to Clients

New York, October 7, 2010 — In an effort to provide client solutions in the easiest, most current and comprehensive way possible, Dreyfus announced today at its Annual National Sales Meeting that it will make iPads available to all client-facing staff by the end of this month.

"Dreyfus is putting the 'e' in 'easy'-to-do-business-with-us by making iPads available to our wholesalers," said Jon Baum, Dreyfus Chairman and Chief Executive Officer. "From videos, fact sheets and market commentaries, to research reports, sales ideas and presentations, iPad gives Dreyfus the ability to make this information available instantaneously during client meetings — that's exciting for our wholesalers and customers."

"Most importantly, access to the most current information will be readily available," Baum continued. "In terms of time and the amount of paper that won't be used, we anticipate the benefits to the firm and the environment to be significant."

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